As a creator of the eTail conference series WBR has been developing industry-leading events focused on the retail space since 1999.
The recent phenomenon of show rooming (literally using a store as a showroom/comparison shopping environment instead of getting customers to purchase), store closings and the growth in digital channels have greatly impacted brick and mortar sales. Brick and mortar retailers are at a pivotal point in time. The goal of a store (whether pop up or permanent) is simple: to convert customers.
How can retailers make the in-store purchase process as easy as it is online, to ensure that stores are hitting not only traffic numbers, but conversion numbers? As a result, WBR created a brand new conference focused on the pain points of retailers.
The Future Stores conference provides tactical strategies for retailers (with brick and mortar stores) to improve and increase conversion rates in-store, as well as make the store and cross-channel shopping experience as seamless and easy as it is online.